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The energy business is different depending on where
you are along the value chain. We adopt the manage-
ment approach that's right for our business at each
individual segment. That's why our organization con-
sists of functional entities (which are managed centrally)
as well as regional entities (which are managed de-
centrally).
We take a functional approach to managing those of
our businesses--like renewables, natural gas production,
power-plant construction, and energy trading--where
knowledge transfer and optimization across national
boundaries are key success drivers. At the other end of
the value chain--our network and retail businesses,
for example--success depends more on understanding
local needs. That's why we operate these businesses
through regional entities that are close to their markets,
customers, and communities.
Our markets and competitive environments are always
changing. To sustain our success into the future, we
regularly analyze our organizational structure to ensure
that it has the right fit for our markets. Whether we
manage a business functionally or regionally, our objec-
tive is always to have the best possible structure in
order to remain attractive for our nearly 30 million
customers. Attractive means that the power and gas
we supply is not only secure and climate-friendly but
also affordable.
Our Structure