44 1.5 billionin lasting earnings improvements were identified and will be realized by 2011. Our Strategy Main Opportunities Climate protection is also an important goal in our distribution and retail businesses. Our distribution companies are developing and deploying smart grid technologies that will make it possible to integrate more renewables and more distributed generation. We're also installing millions of smart meters which will enable people to monitor and control their energy usage and find ways to use less. And our retail businesses have a full range of energy- efficiency products, services, and initiatives to help our customers reduce their energy consumption, shrink their carbon footprint, and save money. Market integration Competitive EU internal market An EU-wide internal market for energy will be good for everyone. The increasing convergence of EU national markets will make energy more secure and affordable for our customers, make it possible to integrate the growth in renewables and decentralized generation capacity, and open up new markets and opportunities for us. It's also a necessary prerequisite for climate-protection mechanisms like emissions trading to work on a European scale. PerformtoWin Efficiency and productivity up, costs down PerformtoWin is a Group-wide project that was already decided on before the global economic crisis began. The project is aimed at achieving sustained cost and performance improvements in all market units and at all stages of the value chain. The improve- ments will mainly be achieved by boosting internal efficiency. PerformtoWin initiatives will deliver 1.5 billion in lasting im- provements to our adjusted EBIT by 2011. We made swift progress in 2009. We designed detailed road maps for each of the PerformtoWin projects, which cover our operations along the entire value chain. We reached an agree- ment with employee representatives for implementing the proj- ects in a socially responsible manner. Implementation of Per- formtoWin is well under way. We won't rest on what we've initiated with PerformtoWin. Continuous performance improvement is an essential part of our corporate culture. Smart meters: enable customers to monitor their energy usage in real time and identify ways to reduce it.