>
>
41
E.ON has long been active along the entire value chain
in power and gas. This business model has proven its
worth in our industry. Following a period of substantial
growth, we now have a broad platform and good
market positions from which to successfully meet the
challenges of the future. As the economic crisis has
demonstrated, our broad diversification--geographi-
cally and along the value chain--is the right strategy
and enables us to respond flexibly in difficult market
situations.
We launched PerformtoWin, our Group-wide efficiency-
enhancement program. Before the economic crisis
started. Its purpose is to deliver lasting earnings im-
provements--1.5 billion by 2011--by enhancing the
efficiency of our organization and our productivity.
Continual performance enhancement will remain a
key objective at E.ON. The more efficient we are, the
more competitive we are.
Climate protection will also play an important role in
our business in the years ahead. We're significantly
expanding our renewables capacity and also investing
in new nuclear capacity and high-efficiency conven-
tional power plants. This will enable us to achieve
our objective of halving our generation fleet's specific
carbon emissions by 2030.
Our Strategy