27Employees Our Team Our employees can rely on us. Particularly when times are tough. Highly qualified and motivated employees are a scarce resource and are a big part of what makes a company successful. All the more so during an economic crisis. We're committed to being there for our employees. It's by being loyal to our people, particularly in times of change, that we can earn their loyalty for the long term. People strategy Our employees are integral to our success. One of our most important tasks is there- fore to hire and retain the best people and foster their development. We meet this challenge by pursuing our people strategy: a uniform and integrated Group-wide approach to human resources ("HR") that was developed in collaboration with all of our market units. Our people strategy is closely aligned with E.ON's corporate strategy and objec- tives. Based on E.ON's business needs, it defines a number of key focus areas. We review our focus areas annually and adjust them if necessary. Two of these areas--employer branding and talent management--can serve as examples of our accomplishments in 2009. Placing high as a workplace The energy industry offers exciting oppor- tunities. We want to be known as an outstanding employer--in and outside our industry--so that we can attract and retain the right employees for our business. We seek out opportunities to meet and dialog with potential hires at career fairs, on university campuses, and at schools. We talk to them about the varied and exciting job opportunities at E.ON, our corporate culture and values, and the many programs--from professional de- velopment to flexible options to promote work-life balance--that make us a top employer. Our rankings in independent surveys indicate that we're on the right course. The E.ON Group was recognized by the Great Place to Work Institute Europe as one of the Best Workplaces in Europe 2009. We earned the institute's coveted Best Workplace seal and, with tenth place, achieved our best-ever showing. In addition, E.ON ranked seventh in the Great Place to Work Institute Germany's 2009 competition for Best Workplaces in Germany. Safety leadership requires safety-conscious leaders: Group-wide safety training for executives Occupational safety is a top E.ON priority. In 2009, we had 2.2 workplace injuries result- ing in lost time per million hours of work ("LTIF"), which makes E.ON one of the safest companies in our industry. Our objective is to lower our LTIF to 1.0 by 2015, which would rank us among the world's safest industrial companies. That's why top E.ON executives are playing a more active role in further improving our safety performance. We've added several occupational safety indicators to executives' individual performance targets. We're also providing them with targeted training to further enhance their safety awareness and competency. We believe that establishing a robust safety culture through- out our company requires heightened safe- ty awareness up and down our organization, from our power plants to our boardrooms.