13Corporate Culture Our Company Our Values · Integrity We do what we say. · Openness We say what we think. · Trust and Mutual Respect We treat others as we would like to be treated. · Courage We do and say what we believe is right. · Social Responsibility We act in the long-term interest of so- ciety. Our Behaviors · Customer Orientation · Drive for Excellent Performance · Change Initiation · Teamwork · Leadership · Diversity and Development Fostering values from the start From the start, we familiarize our more than 2,000 apprentices in Germany with our values and their significance. It's working. Our apprentices have demonstrated their initiative and dedication by developing a special activity module that takes an entertaining approach to conveying gen- eral knowledge about E.ON, our organiza- tional setup, our various businesses, and our corporate culture. At the same time, it fosters teamwork across organizational boundaries and encourages apprentices to develop their own joint projects. Developed by apprentices, the module is used to introduce E.ON to new apprentices. Behind it all is the objective of motivating them to actively embrace our values and behaviors. Integrating new employees Integrating new companies into the E.ON corporate culture presents management and employees with special challenges. Promoting cultural exchange is particularly important during the integration phase. To support our employees during this process, we've put together a toolbox of integration materials consisting of slide presentations, videos, and communications modules. Managers can draw on these materials selectively. The purpose of the toolbox is to familiarize all new employees with the E.ON values and behaviors so that they can put them into action in the workplace. The toolbox does more than convey our values in the abstract. Activities like an interactive workshop give employees the chance to experience teamwork in practice. Our motto is OneE.ON OneE.ON Day, which has become an inte- gral part of our corporate culture, is a way we promote a sense of togetherness. One day a year, employees and managers at all of our offices and facilities come together to talk about issues relevant to our company. In 2009, OneE.ON Day of- fered an opportunity to address a key is- sue in our current situation: which E.ON values and behaviors are important dur- ing times of change? Events focusing on issues like social responsibility and team- work across organizational boundaries also reflected core E.ON values. Listening to our employees Openness is another core E.ON value. That's why an important component of our corporate culture is our employee opinion survey ("EOS"). The EOS, which has been conducted at regular intervals since 2004, is an effective management tool and well accepted by management and employees alike. The most recent EOS, a sample survey conducted in fall 2009, had a very good Group-wide participation rate of about 78 percent. The results of the 2009 EOS show that our employees' dedication continues to be high, in absolute terms and especially compared with other companies. A clear majority of respondents said they put our core values and behaviors into practice in the workplace. Their responses about their work environment and the cooperation within their team also paint a generally positive picture and surpass comparable results at other companies. But our employees also provided helpful criticism. For example, they said that we could do a better job of organizing change pro- cesses and telling them about the com- pany's objectives. We take this feedback seriously, carefully analyze its causes, and implement targeted improvement mea- sures in all parts and at all levels of our company. Want to find out more? eon.com/corporateculture The shape of corporate identity: employees formed the E.ON logo, creating a winning entry in a company photo competition. We take negative feedback seriously, carefully analyze its causes, and implement targeted improvement measures across our company.